Week 1: Foundation (Days 1-7)

Day 1: ICP Development

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Morning Tasks:
□ Analyze top 10 customers
  - Company size
  - Industry
  - Tech stack
  - Revenue range
  - Employee count

□ Document decision makers
  - Titles
  - Responsibilities
  - Reporting structure
  - Common challenges

Afternoon Tasks:
□ Map buying process
  - Decision criteria
  - Evaluation steps
  - Timeline patterns
  - Budget process

End of Day Checklist:
□ ICP worksheet completed
□ Buyer personas documented
□ Success criteria defined
□ Exclusion criteria listed

Day 2: Target Account Selection

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Morning Tasks:
□ Build scoring matrix
  - Firmographic (40%)
  - Intent signals (30%)
  - Accessibility (30%)

□ Create target lists
  - Tier 1 (20 accounts)
  - Tier 2 (40 accounts)
  - Tier 3 (60 accounts)

Afternoon Tasks:
□ Research tools setup
  - LinkedIn Sales Navigator
  - ZoomInfo/Apollo
  - Technology lookup tools
  - News monitoring

End of Day Checklist:
□ Account scoring complete
□ Initial lists built
□ Research tools active
□ Territory mapped

Day 3: Tracking System Setup

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Morning Tasks:
□ CRM configuration
  - Custom fields
  - Stages defined
  - Workflows set
  - Reports created

□ Activity tracking
  - Daily metrics
  - Response rates
  - Meeting conversion
  - Pipeline value

Afternoon Tasks:
□ Dashboard creation
  - Activity metrics
  - Performance KPIs
  - Pipeline metrics
  - Conversion rates

End of Day Checklist:
□ CRM configured
□ Tracking active
□ Reports automated
□ Dashboards live

Days 4-5: Template Customization

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Day 4 Tasks:
□ Email templates
  - First touch (5 versions)
  - Follow-up sequences
  - Break-up emails
  - Meeting confirmation

□ Call scripts
  - Opening scripts
  - Voicemail templates
  - Objection handling
  - Meeting booking

Day 5 Tasks:
□ LinkedIn templates
  - Connection requests
  - InMail messages
  - Content engagement
  - Follow-up sequences

□ Meeting materials
  - Calendar invites
  - Agendas
  - Preparation guides
  - Follow-up templates

Days 6-7: Research Process Setup

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Day 6 Tasks:
□ Research framework
  - Company checklist
  - Contact checklist
  - Trigger events
  - Personalization points

□ Research templates
  - Company profiles
  - Contact dossiers
  - Industry insights
  - Competitive analysis

Day 7 Tasks:
□ Process documentation
  - Research workflow
  - Time allocation
  - Information sources
  - Quality standards

□ Week 1 review
  - Systems check
  - Template review
  - Process validation
  - Team alignment

Week 2: Launch Prep (Days 8-14)

Days 8-9: Sequence Building

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Day 8 Tasks:
□ Channel mix planning
  - Timing optimization
  - Touch point mapping
  - Channel selection
  - Content strategy

Day 9 Tasks:
□ Sequence creation
  - Multi-channel flows
  - Timing rules
  - Content mapping
  - A/B test design

Days 10-11: Tool Setup

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Day 10 Tasks:
□ Sales engagement platform
  - User setup
  - Template import
  - Sequence build
  - Integration test

Day 11 Tasks:
□ Supporting tools
  - Meeting scheduler
  - Phone system
  - Email tracking
  - Social tools

Days 12-14: Testing & Refinement

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Day 12 Tasks:
□ Message testing
  - Email deliverability
  - Template rendering
  - Link tracking
  - Personalization test

Day 13 Tasks:
□ Process testing
  - Workflow validation
  - Integration check
  - Data flow audit
  - Response handling

Day 14 Tasks:
□ Final preparation
  - System review
  - Team training
  - Process documentation
  - Launch planning

Week 3: Initial Outreach (Days 15-21)

Days 15-16: Campaign Launch