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Email:
- Best Days: Tuesday, Wednesday, Thursday
- Best Times: 10am-11am, 2pm-3pm (recipient's time)
- Worst Times: Monday morning, Friday afternoon
- Frequency: 2-3 emails per week maximum
Phone:
- Best Days: Wednesday, Thursday
- Best Times: 9am-11am, 4pm-5pm
- Worst Times: Monday morning, Friday after 3pm
- Frequency: 2 calls per week maximum
LinkedIn:
- Best Days: Monday-Thursday
- Best Times: 8am-10am, 1pm-2pm
- Post Engagement: 7am-9am
- Message Timing: 2pm-4pm
- Frequency: Daily engagement, 2-3 direct messages per week
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Tech/SaaS:
- Earlier starts (8am-9am)
- Higher LinkedIn engagement
- More receptive to after-hours
Financial Services:
- Early morning preference (7am-9am)
- Traditional business hours
- Limited after-hours engagement
Healthcare:
- Mid-morning best (10am-12pm)
- Avoid lunch hours (12pm-2pm)
- Early evening possible (5pm-6pm)
Manufacturing:
- Early morning best (7am-9am)
- Avoid shift changes
- Limited Friday availability
Email Effectiveness Matrix
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High Impact When:
- Research-backed insights
- Clear value proposition
- Relevant case studies
- Specific call-to-action
Low Impact When:
- Generic messaging
- No personalization
- Complex information
- Technical details
Phone Effectiveness Matrix
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High Impact When:
- Urgent matters
- Complex solutions
- High-value deals
- Relationship building
Low Impact When:
- Basic information
- Initial contact
- Technical details
- Large groups
LinkedIn Effectiveness Matrix
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High Impact When:
- Content engagement
- Thought leadership
- Network building
- Social proof
Low Impact When:
- Urgent matters
- Complex pricing
- Technical support
- Formal proposals
Decision Matrix
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Use Email When:
□ Need to share resources
□ Detailed information required
□ Multiple stakeholders
□ Follow-up documentation
□ Time zone challenges
Use Phone When:
□ Urgent response needed
□ Complex discussion required
□ Relationship building
□ Objection handling
□ Decision acceleration
Use LinkedIn When:
□ Building credibility
□ Network expansion
□ Content sharing
□ Social proof needed
□ Industry engagement
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Monday:
AM: LinkedIn content engagement
PM: Research and connection requests
Priority: Network building
Tuesday:
AM: First touch emails
PM: Phone calls
Priority: New prospect engagement
Wednesday:
AM: LinkedIn direct messages
PM: Follow-up calls
Priority: Deep engagement
Thursday:
AM: Value-add emails
PM: Decision maker calls
Priority: Meeting booking
Friday:
AM: Connection follow-ups
PM: Weekly review
Priority: Relationship nurturing