Cold Call Framework

Opening Framework (First 30 Seconds)

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Pattern Interrupt → Context → Permission → Purpose

"Hi [Name], this is [Your name] with [Company]. I know I'm calling out of the blue... [Pause]

I noticed [specific trigger/research point] and wanted to see if you'd be open to a brief conversation about [specific value proposition]?

Do you have a quick moment?"

Basic Cold Call Structure

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1. Opening (15 seconds):
"Hi [Name], this is [Your name] with [Company]. I know this is unexpected..."

2. Permission Bridge (5 seconds):
"Do you have a moment, or did I catch you at a bad time?"

3. Context & Reason (20 seconds):
"The reason for my call is [trigger event/research]. We help companies like [reference customer] to [specific outcome]..."

4. Value Hook (15 seconds):
"This has resulted in [specific metric] for similar companies in [industry]..."

5. Soft Ask (10 seconds):
"Would you be open to a brief conversation about how this might work for [Company]?"

Advanced Cold Call Frameworks

1. The PAWS Framework

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Problem Validation:
"Many [job title] we work with are struggling with [common challenge]. How are you handling this at [Company]?"

Authority Check:
"Who else is typically involved in decisions around [solution area]?"

Why Now:
"What's preventing you from [achieving desired outcome] today?"

Solution Presentation:
"We've helped companies like [example] achieve [result] by [brief solution overview]..."

2. The SPIN Framework

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Situation Questions:
"How are you currently handling [process/challenge]?"

Problem Questions:
"What obstacles do you face with [current approach]?"

Implication Questions:
"How does that impact [business metrics/goals]?"

Need-Payoff Questions:
"If you could solve [problem], what would that mean for [Company]?"

Voicemail Templates

1. First Touch Voicemail

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"Hi [Name], this is [Your name] with [Company].

[Trigger event/research insight] prompted me to reach out.

We've helped companies like [reference] achieve [specific result] and I wanted to explore if we could drive similar outcomes for [Company].

My number is [slowly state number]. Again, that's [repeat number].

I'll also send a quick email with more details.

Thanks, [Name]."

[Duration: 20-25 seconds]

2. Follow-up Voicemail

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"Hi [Name], [Your name] following up from [Company].

Since my last message, we've helped [new reference company] achieve [recent result].

Given [Company]'s focus on [initiative/goal], I thought this might be relevant.

My number is [number].

I'll send the case study via email as well.

Thanks, [Name]."

[Duration: 20-25 seconds]

3. Final Attempt Voicemail

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"Hi [Name], [Your name] with [Company].

I wanted to share a quick resource about [specific challenge] before wrapping up my outreach.

If this becomes a priority, you can reach me at [number].

Thanks for your time, [Name]."

[Duration: 15-20 seconds]

Gatekeeper Navigation Scripts

1. Direct Approach

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You: "Hi, this is [Your name] with [Company]. Is [Decision Maker] available?"

Gatekeeper: "What's this regarding?"

You: "I'm following up on some information about [specific business area] that I sent over. We work with several companies in [industry] and I wanted to ensure it reached [Decision Maker]."

Gatekeeper: "I can take a message..."

You: "I appreciate that. Would you mind letting them know I'll send over a quick email with [specific value point]? Thank you for your help."