First Touch Templates (5 Variations)

1. The Trigger Event Template

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Subject: [Company Name]'s [Recent Event] → Quick Question

Hi [Name],

Noticed [Company] just [specific trigger event - funding/expansion/launch]. Congratulations!

This typically means [business implication] is becoming a bigger priority.

We help companies like [competitor/similar company] handle this by [1-line value prop]. The result? [Specific outcome with metrics].

Would you be open to a 15-minute call to explore if we could drive similar results for [Company]?

Best,
[Your name]

P.S. Here's a quick case study of how we helped [similar company] achieve [specific result]: [Link]

2. The Shared Connection Template

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Subject: [Mutual Connection] → [Company Name]

Hi [Name],

[Mutual connection] mentioned you're leading [initiative/team] at [Company].

Having helped [2-3 similar companies] with [specific challenge], I noticed many [job title] are struggling with:
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]

We've developed a [solution type] that [value proposition].

Would you be open to a 15-minute chat to explore if this could be valuable for [Company]?

Best,
[Your name]

3. The Pattern Interrupt Template

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Subject: Question about [specific challenge] at [Company]

Hi [Name],

Unusual question:

What would it mean for [Company] if you could [achieve specific outcome] without [common pain point]?

We've helped [number] companies in [industry]:
- [Result 1 with metrics]
- [Result 2 with metrics]
- [Result 3 with metrics]

If this is relevant to your goals this quarter, would you be open to a 15-minute discussion?

Best,
[Your name]

4. The Research-Based Template

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Subject: [Company] + [Competitor/Similar Company]

Hi [Name],

Been researching [Company] and noticed you're taking a similar approach to [competitor] with [specific initiative].

Having worked with [competitor] on their [relevant project], we discovered [unique insight].

This helped them achieve:
- [Metric 1]
- [Metric 2]
- [Metric 3]

Would you be interested in learning how we could apply these learnings to [Company]'s [initiative]?

Best,
[Your name]

5. The Content Engagement Template

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Subject: Your thoughts on [specific topic]?

Hi [Name],

Saw your comment on [LinkedIn post/article] about [topic]. Your point about [specific detail] resonated with me.

Working with other [job title] in [industry], we've found [unique insight related to their comment].

This has helped companies like [example] achieve [specific result].

Would you be open to a 15-minute discussion about how this could apply to [Company]?

Best,
[Your name]

Follow-up Sequence Templates (3-7 touches)

Touch 2 (Day 3): Add Value

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Subject: Re: [Previous Subject]

Hi [Name],

Following up on my previous note about [topic].

Thought you might find this useful: [Link to relevant content/case study/resource]

Key takeaway: [One sentence insight]

Would you be interested in exploring how these principles could work for [Company]?

Best,
[Your name]

Touch 3 (Day 5): Social Proof

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Subject: Re: [Previous Subject]

Hi [Name],

Wanted to share a quick win:

Just helped [similar company] achieve [specific result] in [timeframe].

Here's how we did it:
1. [Step 1]
2. [Step 2]
3. [Step 3]

Would a similar approach interest [Company]?

Best,
[Your name]

Touch 4 (Day 8): Alternative Contact

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Subject: Re: [Previous Subject]

Hi [Name],

Not sure if you're the right person to discuss [specific challenge] at [Company].

Would it make sense to connect with someone else on your team about:
- [Value point 1]
- [Value point 2]
- [Value point 3]

Let me know if you can point me in the right direction.

Best,
[Your name]

Touch 5 (Day 12): New Insight

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Subject: [New Industry Trend] → [Company]

Hi [Name],

Just published some research on [relevant topic]:

[Key stat or finding]

Given [Company]'s focus on [initiative], thought this might be relevant to your planning.

Would you like to discuss how other [job titles] are handling this?

Best,
[Your name]