5-Minute Research Timer Breakdown

• Company Research: 2 minutes
• Decision Maker Research: 2 minutes
• Trigger Event Discovery: 1 minute

Prospect Research Process

Company Research (2 Minutes)

60-Second Website Scan

Homepage:
- Value proposition
- Target market
- Product/service offerings
- Recent news/updates

About Page:
- Company size
- Office locations
- Mission/values
- Growth stage

60-Second LinkedIn Company Review

Check:
- Employee count
- Growth rate
- Recent hires
- Posted content
- Company updates

Decision Maker Research (2 Minutes)

60-Second LinkedIn Profile Review

Professional Background:
- Current role duration
- Previous experience
- Education
- Shared connections

Content Analysis:
- Recent posts
- Comments
- Article shares
- Professional interests

60-Second Additional Platforms

Twitter:
- Professional opinions
- Industry engagement
- Personal interests

Other Platforms:
- Speaking engagements
- Published articles
- Podcast appearances

Trigger Event Discovery (1 Minute)

Quick scan of:

• Google News
• LinkedIn Updates
• Company Press Releases